SEO is an interesting industry in that it’s rare someone became an SEO on purpose. Search marketers are composed of several different interests and come from a multitude of backgrounds. That’s one of the things that makes the community so lively. Here are some popular personalities that can be found within the industry.
Note: These “stats” do not represent anyone’s skill set and should not be taken literally. This was all meant in good fun.
Gamers are some of the most competitive people around. They play to win and will do whatever it takes to get better. This is what makes them so great at SEO. Although they might not have an expansive skill set right out of the gates, if they need to learn something to make shit happen, they will spend sleepless nights doing so.
They’re quick learners that are great at teaching themselves, allowing them to complete tasks without the help of others. This ability to adapt makes them fantastic at link building and time sensitive campaigns.
Gamers You May Know
You may know him as the CEO of Xight Interactive, but before he was an SEO, Jason played Counter Strike professionally.
John Paul Sherman
Not only is JP the Sr. Marketing Manager for Five One Nine, a social gaming company, he’s also a reviewer and critic of gaming titles.
Movie buff. Geek. Zombie lover – Justin is the Sr. SEO & Social Media manager at Big Fish Games and rocks a tattoo of the Hylian crest on his forearm.
The creative side of SEO comes out with these guys. They know what makes one website stand out from the rest and have a strong sense of color coordination and design.
They’re intuition for design makes them a valuable asset when it comes to creating things like infographics, banners, and email campaigns.
They’re great at coming up with creative ways to solve a problem, whether it’s design related or otherwise.
Artists You May Know
Paul David Madden
Paul is a search marketing specialist by trade, however in a past life, he was a cartoonist and still finds peace with a good pen, moleskin, and some music.
Shelli works on creative content for online marketing, but it should come as no surprise that she’s touched on everything from illustrations for greeting cards to screen printing.
This internet marketing & advertising operations manager for Third Door Media spends her free time throwing anything from acrylics to spray paint on to blank canvases.
Long nights of coding and drinking mountain dew is what created these gentle giants. Hand them a good wireframe and they’ll be able to bust out a fully functional site faster than anyone else could even dare.
Nerds are quick to learn programming languages at blazing speeds, and if they don’t know something, can do the research to figure out how.
They may not be the most socially graceful of creatures, but that doesn’t mean they don’t like to go out and mingle with people in their industry. I think most SEO’s would agree that there is a bit of a nerd in all of them.
Cooking skills may not seem directly related to the search industry, but they accent each other in ways that may not seem obvious. Recipes require a huge attention to detail as one mistake can ruin an entire dish. Beyond that there are other qualities to be perfected; such as presentation; timelines; and the ability to be experimental.
Search marketing isn’t a science, it changes constantly and everyone does it a little differently. This relation makes chefs great at adapting and understanding the inconcrete laws of SEO.
Chefs You May Know
A previous employee of BlueGlass and now self employed PPC Specialist, Pamela spends her free time blogging about the art she’s crafting in the kitchen.
SEO director at Evoke search and search marketing blogger, Sean has a passion for cooking and said he would consider being a chef for a living if he wasn’t an SEO.
Gisele Navarro Mendez
SEO consultant and Social Community Manager at Upstream, Gisele has always been in the kitchen, because she believes every-single-meal should taste delicious.
Lots of people have worked within the service industry at some point in their lives. The service industry teaches you how to work in synchronization with several other people as well as how to be socially fluid at meeting folks for the first time. However, there is one job that relies on these traits more than the rest and that’s bar tending.
Bar tending will quickly get you comfortable with meeting people of all sorts for the first time. They also have to work fluidly with everyone else or things get thrown out of synch. This makes them cooperate with others like a well oiled machine.
They’re great with the social side of online marketing, like outreach, social media, and networking. This also makes them great at training new employees.
Hours spent with a pen in hand created these lyricists. It takes serious dedication and motivation to excel in musicianship and the same goes for SEO. Musicians will stretch themselves to the limit to do the best they can and reach that end goal.
They’re good at working with creative content wether that be for a landing page or a promotional piece. There’s also a technical side to musicianship with understanding scales and chord progression. This can make it easy to digest algorithmic factors.
Let’s not forget that they’re completely used to being on stage infront of a crowd. An invaluable asset for presenting and speaking.
Musicians You May Know
A Search marketing consultant with a passion for CRO and UX, Bill fell into his career from a record shop that strived to take things online. He plays infront of a live audience to this day.
Stephen isn’t just an SEO, he’s a man of biology and a lover of startups who expresses his passion for music through his guitar.
He may be an SEO, blogger, and content writer, but Anthony’s also had a passion for the drums since he was just a kid. Eventually playing gigs in Philly and LA.
A secondary trait for most people who work in the tech industry, Geeks can have a multitude of different interests. They like spending their time on blogs, forums, and other online communities to read, discuss, and share with people of similar interests.
While Geeks tend to be savvy developers, they enjoy collaborating with like minded people. This makes them great with social projects such as running a blog, webcast, or any online community based effort.
A love for the underground scene and a mind built for analytics is what molds these interesting players. They’re strong charactered, but carry a heart of gold.
Data is their friend and they’re great at using a large variety of tools to attain it. Allowing them to perform their tasks more efficiently and at a larger scale.
Their strong willed nature makes them great at both leadership or being a one man army.
Math Punks You May Know
Founder of Link Fish Media and author for Search Engine Land, Julie studied calculous and can often be spotted listening to The Clash, Buzzcocks, and The Sex Pistols in the office.
Bill follows patent filings to analyze how search engines work. He was once a frequenter of Trenton watching bands like Flipper, The New York Dolls, and The Ramones.
Garret is known for his link building agency, Citation Labs, however he’s also a fan of punk influences and math rock bands; like Battles, Marnie Stern, and Slint.
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A huge thanks to Adam Ellis; creator of character design.