Outreach through Facebook and Twitter [Real Examples]

by Peter Attia on May 22, 2013

If you’re trying to get on a big blog with several writers, the best way to pitch your idea is to contact authors directly. It’s damn near impossible to get a response if you pitch to the blogs standard email. The issue with this, is that their profiles typically don’t have their email address. You usually get their social profiles and then have to do a little research to see if you can dig up their email.

Basic ways to find emails through social profiles:

  • Check their twitter profile for a link to their personal site/blog
  • Google their name and pray
  • Do an about me search, for example: “site:about.me peter attia”
  • Check their Google+ profile and see if you can find their email from another contributing site

As excited as I get when I find a hidden email, sometimes I just can’t. I avoid it as much as possible, but occasionally the only way to reach out is through one of their social accounts.

Here are a couple of examples for you guys that have worked out for me.

Facebook Outreach

I haven’t crunched any specific numbers, but out of the two social networks, Facebook seems to have the higher response rate IF you pay the extra fee to send the message.

Incase you haven’t noticed it (as it’s kind of hidden), here’s a quick snapshot of how to send the message straight to a persons inbox, as if you were connected as friends on Facebook.

facebook message

Then you’ll see this:

facebook dollar message

It’s only a dollar and completely worth it for higher profile contacts.

Note: I recommend using your personal account for this type of outreach, as it may come off as a little invasive from a company profile.

Most Facebook responses come from mobile devices, so you should be quick and to the point.

Facebook Example:
facebook outreach

Twitter Outreach

Twitter outreach can be frustrating. Normally, I use twitter to make a quick connection with someone before I send them an email. However, sometimes I just can’t find an email and it’s my only point of contact.

Twitter’s 140 character limit makes it difficult to work with. Because of this, I usually ask for an email and continue the conversation through there.

Twitter Example:
twitter outreach

Once you get someone’s email it’s drastically easier and more straightforward to discuss with them. In the example above, I ended up making an agreement with their coworker who they referred and not the original contact itself.

Important Note:
The first time I started doing this type of outreach, I wasn’t thinking about the fact that people would look at my profile and twitter feed before replying. I had someone get pretty irate with me, because they could see my last 8 tweets were all outreach tweets. To combat this, make sure you schedule your tweets out so you have some regular stuff in between your out reach tweets.

Things to consider

With email, if you don’t get a response from someone, it’s ok to wait a few days and follow up. Social profiles are a little different. They’re faster paced, often used through mobile, and easily missed. Because of this, I usually follow up a single day after, if I don’t get a second response. I typically won’t follow up if they ignore my first response, however, unlike email outreach.

You’re contacting peoples personal social profiles it’s a little more invasive and something to be weary of. Use a personal account (with your actual face, not a cartoon) to make a better connection. This will have better results than them seeing a company logo.

{ 8 comments… read them below or add one }

Anthony Pensabene (platonic friend of best-looking men) May 22, 2013 at 10:29 am

pete, i digz your closing sentiment there (as well as the whole). In your opinion, if i’m doing social for skyrocket (or any brand), do you think it’s better to have a person on avatar (even if not ‘the owner’) due to your observations? my intuition says yes, but that’s a hard thing to sell to owners.

Reply

Peter Attia May 22, 2013 at 10:37 am

Yeah, it really doesn’t matter who’s face it is, just as long as it’s a face and not a logo or something detached. If you’re going to fake it, I would imagine a female picture would work better. Similarly to how a female name works better during outreach.

A great post along the lines you’re speaking of is “How to become internet famous for $68 – http://qz.com/74937/how-to-become-internet-famous-without-ever-existing/ where someone makes a completely fake social profile that gets popular quickly.

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Anthony Pensabene (or Content Muse when dressed in costume) May 22, 2013 at 10:33 am

also wanted to throw down, i attempted to reach one editor using vsnap (cuz i thoughtz no one else would use that tactic), but he never got back to me. though i’ve been using it on hollywood starlets with high success #gofigure

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Peter Attia May 22, 2013 at 10:38 am

I have zero experience with vsnap, but I’ve been curious about it for reaching out to previous customers. Seems like a good way to make a more personal connection and stay in their good graces.

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Zeph Snapp May 22, 2013 at 10:44 am

Peter,

We’ve literally got a post in the can that specifically talks about outreach via social media. Except that in Spanish, we’ve found that it is better to start on social, because otherwise you usually end in your target’s spam folder (in our experience).

Love the specific case study, you don’t see enough of this in our world.

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Peter Attia May 22, 2013 at 10:52 am

Definitely want to take a look at it when you get it up Zeph! For me, it’s a last resort. I by far prefer to have someones email. However, I didn’t consider how it could change depending on the country you’re sending to/from. I’m curious, was the outreach email lengthy?

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Zeph Snapp May 23, 2013 at 10:28 am

Not in particular. We’ve found that short emails that don’t share too much info are more effective. It’s better to have a hook and continue the conversation (at least in Spanish).

In general our outreach team kicks ass (over 30% response rate, 15-20%conversion rate overall), so it doesn’t actually matter too much how we get in touch, as long as we get an answer.

That being said, social is always the best option for first touch (from our numbers).

Reply

Peter Attia May 23, 2013 at 10:31 am

Gotcha, I was more wondering if it was going to spam folder due to email length.

I occasionally reach out via social media after emailing someone. Depends on the situation, but I find it helps.

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