If you’re trying to get on a big blog with several writers, the best way to pitch your idea is to contact authors directly. It’s damn near impossible to get a response if you pitch to the blogs standard email. The issue with this, is that their profiles typically don’t have their email address. You usually get their social profiles and then have to do a little research to see if you can dig up their email.
Basic ways to find emails through social profiles:
- Check their twitter profile for a link to their personal site/blog
- Google their name and pray
- Do an about me search, for example: “site:about.me peter attia”
- Check their Google+ profile and see if you can find their email from another contributing site
As excited as I get when I find a hidden email, sometimes I just can’t. I avoid it as much as possible, but occasionally the only way to reach out is through one of their social accounts.
Here are a couple of examples for you guys that have worked out for me.
I haven’t crunched any specific numbers, but out of the two social networks, Facebook seems to have the higher response rate IF you pay the extra fee to send the message.
Incase you haven’t noticed it (as it’s kind of hidden), here’s a quick snapshot of how to send the message straight to a persons inbox, as if you were connected as friends on Facebook.
Then you’ll see this:
It’s only a dollar and completely worth it for higher profile contacts.
Note: I recommend using your personal account for this type of outreach, as it may come off as a little invasive from a company profile.
Most Facebook responses come from mobile devices, so you should be quick and to the point.
Twitter outreach can be frustrating. Normally, I use twitter to make a quick connection with someone before I send them an email. However, sometimes I just can’t find an email and it’s my only point of contact.
Twitter’s 140 character limit makes it difficult to work with. Because of this, I usually ask for an email and continue the conversation through there.
Once you get someone’s email it’s drastically easier and more straightforward to discuss with them. In the example above, I ended up making an agreement with their coworker who they referred and not the original contact itself.
The first time I started doing this type of outreach, I wasn’t thinking about the fact that people would look at my profile and twitter feed before replying. I had someone get pretty irate with me, because they could see my last 8 tweets were all outreach tweets. To combat this, make sure you schedule your tweets out so you have some regular stuff in between your out reach tweets.
Things to consider
With email, if you don’t get a response from someone, it’s ok to wait a few days and follow up. Social profiles are a little different. They’re faster paced, often used through mobile, and easily missed. Because of this, I usually follow up a single day after, if I don’t get a second response. I typically won’t follow up if they ignore my first response, however, unlike email outreach.
You’re contacting peoples personal social profiles it’s a little more invasive and something to be weary of. Use a personal account (with your actual face, not a cartoon) to make a better connection. This will have better results than them seeing a company logo.