A while back I wrote an article on teaching yourself SEO and I mentioned reading quite heavily. I gave a small blog list of places to get started and received a few requests for more, which I’ve finally put together.
These are all blogs that I personally follow, however following a large number of feeds isn’t for everyone. I would suggest at least taking a peek at a blog before subscribing, as this list is a mixed bag of actionable, vague, basic, advanced, and sometimes random content.
Obviously, this list is going to be SEO heavy, but there are other industry related sections in here as well. The list is in no particular order, this is just how they happen to be in my reader. Hope this works for you guys!
Search Engine Optimization
Since the term “SEO” has grown to meet a wide array of subject matters, these blogs are going to be geared towards a broader range of topics. If you’re just getting started with online marketing, these blogs are a good place to start. Not because the content is beginner level, but from the wide range of topics covered and how they can accent one another.
Pay Per Click
If you’re trying to learn more about adwords, these are the blogs to keep up with. Some of them may veer in other directions occasionally, but the bulk of the content will be PPC focused. Through these you can learn more about how to properly set up your Google, Bing, and Social advertising campaigns. You’ll also see a lot of keyword research topics being covered, which can help you with your SEO efforts.
Conversion Rate Optimization
I consider CRO one of the most important branches of online marketing, because of the hidden benefits of user experience, brand perception, brand trust, and of course the increased revenue potential. These blogs are a great way to learn what propels users through the conversion funnel, which is especially important if you’re doing any landing page testing. You’ll also see some pieces about which forms of content convert better, which is useful on both landing pages and web copy in general.
These PR blogs are heavily focused on content, customer relations, and social media. Basically anything with a focus on online brand perception. This is a great way to learn where, when, and how you should post news or promotions about your company and brand. There’s also a lot to learn from a reputation management perspective, for example learning how to deal with negative backlash within reviews or social media.
Most of these blogs will cover startup leaders efforts, strategies, and insights. There aren’t typically a whole lot of actionable items in these posts, but it’s a great way to learn tactics business owners used to achieve steady revenue and growth. There’s also some good management and leadership advice to be learned through these posts, which can be important for advancing in your career.
Most of these have little to do with marketing directly, however they occasionally cover topics that are loosely related and geared towards the tech industry.
Adverblog showcases some of the best advertising campaigns pulled off from small and large brands. These can be everything from tv commercials, to social media campaigns, but tend to be video focused. The campaigns are extremely creative and are great for some out of the box brainstorming.
This is Fab’s blog. Even though they’re not a marketing company, they occasionally share great industry related insight. For example, during the holidays they announced that nearly 60% of their holiday sales were mobile. Now, of course Fab has a very different e-commerce model than most, but the fact that the number is attainable at all is information worth knowing. It’s these kind of stats that keep me checking in on their blog.
Pando Daily is really a mixed bag of all things internet. They talk about everything from VC funding and Google authorship to tablet comparisons and app revenue. The number of daily posts can be overwhelming, but their posts are consistently intriguing and worth a read.
Seriously? Comics? Actually the blog has little to do with the Dilbert comics themselves. It’s comprised of thoughts from the creator himself, which are surprisingly relatable to anyone working in the tech industry.
Little SEO value is gained from following the Google blog, but it’s a good way to get a sneak peek of what goes on indoors and get an idea of what they’re involved in.
Note: If anyone notices a dead link, please let me know.