A while back Sean put up a great post for “alternative” link building methods. I loved this topic and wanted to expand on it with a few methods I’ve… umm… heard of…
In all seriousness though, I think it’s important to know dark side strategies not for promotion, but so that you know how to protect yourself from it.
1.) Tell bloggers you work for someone credible and want to write a guest post for them. For example The Discovery Channel. You can then place a link to Discovery as well as your actual client.
2.) Target mental health awareness bloggers and pretend that you have a sibling with the same mental illness. Tell them it would mean a lot to you personally if you could make a donation in the name of your company, but that you don’t have the personal finances to do it yourself. However, the only way you can make a donation through the company is if there is a link to the company in return.
3.) Similarly to the first one, create a piece of content in the name of a credible organization and publish/promote it everywhere… with a link of your choice.
1.) Buy a decent hosting account and offer free hosting to your friends or anybody. Through FTP you can go back later and put links wherever you want.
2.) Offer free web design to people you meet that are too broke to hire a designer. Install WordPress and throw up a quick template with a link in it. Even though the site will be crappy, they won’t change it, because they won’t want to pay for a new one.
3.) Place links to two different clients in the same post. Charging separately for each.
1.) Buy a WordPress plugin that you know is active. Create an update that contains a link to your site. The next time they update their tool, the link will appear.
2.) Download several free website themes and templates. Change or add the link of your choice and resubmit them to template directories.
3.) Find a credible and useful tool or widget. Promote it as if its your own tool, but with your link in it instead.
If anyone can think of some others, I’d love to hear them!