Doing manual outreach to bloggers can be tough. It’s time consuming and sometimes unfruitful. Here’s a few tactics to get a bigger turn around.
If they turn you down, offer something else
This is step 1 and the most common problem I see. If someone turns you down don’t walk away! You shouldn’t be a pest, but give them something they might prefer instead.
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Offer a referral fee
When you’ve gotten a link from someone, you’re not done yet! They’re bloggers – They’re social. Ask them if they have any friends and tell them you’ll cop them $10 if it works out. There’s also a good chance they own other blogs themselves.
Pay for it
Paid links?!? GASP! Now, I’m not talking about a typical paid link. I mean if someone is on the fence about giving you a link, offering them 20 or 30 bucks can be enough to sway them in the right direction. This isn’t something you should do all the time, as it is still against Googles guidelines. However, if you’re in a pinch, it does work.
When you’re approaching someone for a link, convince yourself that they already want to give you one. This will give you more confidence in your correspondence.
It reminds me of a line from Breaking Bad that I will never forget:
This is true in many ways. If someone won’t put a link in one place, put it in another. If someone only accepts banners, see if they’ll do a button ad with alt text. Figure something out, don’t just give up.